To build a strong business, you need a clear and authentic marketing message. You want to stand out from the crowd, convey the value you deliver, and communicate consistently and effectively with your target market. A messaging framework acts as the solid basis for your marketing programs and communications.
Our services start with the Corporate Messaging Framework, where we work with you to capture and lay out what makes your business different from the others. When we apply the same messaging framework process to individual products or to your ecosystem value, you get full alignment and the path to clear communications on these topics, too.
- Collaborative development with inputs and buy-in from your staff
- Full team alignment with strategic direction and key differentiators for internal communication
- Structured, usable framework for marketing campaigns and external communication
- Consistent language and messaging to describe your business
- Reference for new staff in marketing and sales
- Ideas, themes and supporting details for marketing and sales collateral
- Facilitated discussion with key questions from Marketing Habit team to your stakeholders
- Discussion highlights distilled into a rough framework
- Final messaging framework with your review and approval
- Single page reference document
- Packed with relevant, considered, and agreed information
By the Project
Statement of Work defines the project, deliverables and timelines