Product Marketing

Drive Demand & Increase Revenue.

Effective product marketing makes your products and services stand out in a crowded marketplace. How does Marketing Habit help? We deliver consistent messaging to the right audience for the most success for your organization.

Product marketing requires an understanding of technology, competition, target market and effective programs. At Marketing Habit, we know product marketing inside and out. We strategize, plan and execute on integrated marketing campaigns efficiently. Our product positioning and tactical plans match the strategy for the product and for the company.

Even more importantly, we’ll share the metrics from programs we implement on your behalf, so you can see the results. The following services are part of our product marketing practice:

Product Messaging Framework
Product Positioning
Product Launch
Product Marketing Strategy
Go To Market Planning and Execution
Sales Enablement Programs
Collateral Development
Market Requirements Development

Pricing Models

Depending on the project, we can price by the hour, by the project or on a retainer basis. Contact us for your free consultation and we can start from there.

By the Hour

Short-term initiatives, following standard rate card

By the Project

Statement of Work defines the project, deliverables and timelines

By the Month

Ongoing strategic marketing activities, monthly retainer

Perfect for companies looking for a CMO for Hire or outsourced product manager